The parking experience is one of the most important parts of a retail store or shopping centre. When customers can’t find parking, they might decide to visit a competitor instead.

Having a well-organized car park can make all the difference in attracting and keeping your customers. The first step is hiring a reliable car park surfacing company to carry out the works safely and effectively.

Increased Sales

The parking lot is often the first thing that a customer sees when they arrive at your store. It’s important that it makes a good impression so that customers are willing to spend more money. If the parking lot is unorganized or full of potholes, it can detract from your business’s image and make customers less likely to come back.

Parking management systems can help you track data about your parking lot and identify problems that may require attention. They can also alert you to unusual parking activities like one car parked over two spaces for days, which can indicate unauthorized parking or other issues that should be addressed.

Increased Customer Satisfaction

Car parks allow customers and employees to leave their vehicles safely at your business premises. This provides a number of benefits to your business, including increased customer satisfaction and reduced security costs. Parking payment kiosks help improve the experience of those using your parking facilities. They make it quicker and easier for people to pay the parking fee without leaving their vehicle. In addition, they provide extra levels of security, especially if you choose to install high-end barriers in your parking park.

Increased Traffic

When people have to spend a lot of time looking for parking, it makes them feel annoyed and frustrated. This is why it is important to improve their experience with the parking process. For example, a payment kiosk will make it easy for customers to pay their parking fees without having to wait in a long line.

Having a car park at your business is a necessity for your consumers and employees. Especially if your business is located in the centre of town with restricted free parking or away from a central hub, a car park will help people get to your shop or office more easily.

Revenue

A well-managed car park can reduce monitoring costs and build a steady income stream for your business. It can also increase parking space occupancy and get your customers in and out faster. The key is in effective parking management, including regular crack fills, repairs and seal coatings that protect asphalt from water, heat, cold, gasoline and other substances that can cause damage.

Many companies use a pay-to-use model, where a staff member accepts payment and issues a ticket upon entry into the car park. However, this is a low-tech operation that can be prone to human error, corruption and inefficient record keeping.